Cotton Collection is a fashion retailer who has built a strong reputation for absorbing, reimagining and carefully incorporating the island’s unique identity in to its products.

For its foreign market, the retailer wanted to design a brand that captures not just the essence of Sri Lanka, but also a concept that creates empathy, admiration and curiosity for its rich culture.

We created the brand Shree, a title for respect. Using only circles, we produced a new script that can be customised for any fashion item or accessory the tourists bought. Giving them not just a touch of tradition in its modern form, but also a part of Sri Lanka they can make their own.