Tiffany has long played a role in the world¹s great love stories. Inspired by the new ways people are sharing their stories, Tiffany created “True Love in Pictures,” one of the first campaigns to use Instagram¹s open API. Tiffany encouraged fans to contribute their photos, seeding the effort with help from influential Instagrammers.

There were over 3,000 submissions the first six weeks alone.

The payoff for fans? We turned their Instagrams into one-of-a-kind print postcards, which we mailed to them, all over the world, free. For a brand dedicated to turning intimate moments into unforgettable memories, it was only fitting.