Cannes Lions
SKIN & BONES, Toronto / SICKKIDS FOUNDATION / 2017
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Sick Kids Mom Strong tells the often untold side of the battle waged by parents when they find themselves at Sick Kids Hospital. The spot honours all the #MomStrong mothers out there who keep going even when faced with incredible hardship. A devastatingly emotional spot, which captures real and raw emotion and the kick ass strength these women show every single day.
This spot was produced to coincide with Mother’s Day.
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