Cannes Lions

Sickies at McDonald's

PATRICK WIJNHOVEN, Haarlem / WAKKER DIER / 2016

Film
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Factory farmed chickens live in poor conditions which causes diseases, several physical problems and mutations.

Wakker Dier (Animal Alert) wanted to let parents know that these sick chickens are used for the production of the Happy Meal McNuggets. So we introduced four remarkable Happy Meal characters: over-fed Fatty, Blisty with his painful blisters, overheated Puffy and limping Cripple. They were announced in a fun way just like McDonald’s advertises their Happy Meal toys, only this time with a serious message.

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