Instead of using a traditional medium, we used porcelain plates - used by kitchen retailers for styling purposes - as secret carriers of our advertising message. In the end, who can better testify to the quality of our dishwashers than the porcelain plates themselves. Like their usual décor elements, the dealership positioned them above and even inside the dishwasher: Nine porcelain plates arranged in a brochure-like manner. You can flip through it and what at first glance seems like typical porcelain decor, illustrates at second glance what really makes Siemens-dishwashers so unique. At the bottom of each plate you will find a short explanation of the features.

A fantastic 100% oft the relevant dealership used the porcelain brochure as promotional styling element. Their feedback was extremely positive, as the approach was highly liked by their customers. And even better: until now, about 5,000 private requests for a set of plates came from the dealers’ customers.