Our research involved going through the most influential Hindu epic ‘Ramayana’ that has specifics on Lord Hanuman’s adventures. An incident in the saga peculiarly caught our attention. ‘When, unable to find a life saving herb in the Himalayas, Lord Hanumaan carries the entire mountain and flies to save the dying on the battle field in Lanka (Sri Lanka)’.

Basis this, the idea that we envisioned was to try and recreate his flight carrying the mountain through the crowded streets of India, stunning the masses with the holy sightings, which would give them a feeling that Lord Hanumaan is back on the earth realm. We would then gather the masses by settling Lord down and announce the show ‘Sankat Mochan Mahabali Hanumaan’ that encapsulates all his adventure, which would be airing soon on Sony Entertainment Television.

We modeled and tested different materials to finally arrive at a decision on the use of Styrofoam, to carve out Lord Hanuman in the posture of his flight carrying the mountain. Endless test flights helped us fine tune the drones flying capabilities as it was meant for cinematography.

This calibrated assembly was flown into the 9 cities where the mock was placed on mobile floats and taken to the strategically picked spots. The Lord was revealed to the crowd and flown in the vicinity attracting masses.

The climax of the stunt was landing the drone in a designated spot to allow people to worship this Idol, which would touch upon their religious sentiments. That’s when we pitched the upcoming saga, ‘Sankat Mochan Mahabali Hanumaan’. Our team enticed the audience to also chant the holy prayers.

Over 100,000 people witnessed our activation across 9 cities.

Broadcast Audience Research Council (BARC) - 1.5TVR with 5.4% reach and 16.3% mins TSV for the premier episode.

Sony Entertainment Television slot rating increased `from 0.4TVR in the previous week to 1TVR post the launch.

Social Media was ablaze with the sightings, which helped spread the word of mouth and help promote the show.

No further paid media was required to promote the show in these cities.

The show is a great success with 249 episodes been aired as on 19th March, 2016 and still counting