Cannes Lions

APE ESCAPE 3 GAME

TEQUILA\, Los Angeles / SONY / 2007

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

The answer came from the simple question of what would happen if monkeys actually took over the world? Enter MonkeyTown. MonkeyTown is a city gone bananas. To convey the humour and playful nature of the game, the site uses an interactive tourist’s map to help visitors explore our fictitious town. Our main goal was to encourage gamers to contribute their own content to the site so they would have a vested interest in the experience. To do this, we had several sections where users could create their own monkey-themed content and post them to galleries and send to friends.

Similar Campaigns

12 items

Privacy. That's iPhone. OOH

TBWA\MEDIA ARTS LAB, Los angeles

Privacy. That's iPhone. OOH

2023, APPLE

(opens in a new tab)