The pop-up demonstrates the clash of emotions experienced during a game of PlayStation2. The emotions are expressed through the "icon faces" developed from the symbols of the PlayStation2 control buttons. The pop-up also functioned as an e-card.It was published on: www.giga.de,www.mtv.de, www.mtv2.de, www.bravo.de, www.edgar.de

The media concept was developed solely by the agency creative team.