Five cities around the world, coming together for one huge party! On Dec 31st 2006, Nokia welcomed the New Year in unique style, connecting millions of music lovers around the world. Nokia New Year’s Eve was a global music event stretching across five continents, featuring a host of international artists including The Black Eyed Peas, Scissor Sisters, Nelly Furtado, John Legend, Sugababes, Atomic Kitten, Ludacris, Rihanna, KT Tunstall, Sergio Mendes and many local and cultural acts.

Nokia New Year’s Eve delivered on its promise to connect millions of people around the world. Five party capitals; Hong Kong, Mumbai, Berlin, Rio and New York all played their part to celebrate the beginning of 2007. Those in attendance at the live show, or watching the global broadcast on television or online saw some of the biggest names in music. Live TV shows topped broadcast ratings in Hong Kong*, China, Brazil** and the USA. There were global ATL activations on TV, Print, Radio, Outdoor LED Panels, Outdoor TV & Online.* English speaking stations, ** Cable Satellite