Eurobest

Signed by Bees

DEMNER, MERLICEK & BERGMANN, Vienna / A.DARBO / 2017

Presentation Image
Presentation Image
Scale Drawing

Overview

Entries

Credits

Overview

Background

Every beehive creates its own special honey. The taste, color and purity of the honey is always a reflection of the environment where it is made. However, industrialized honey is often adulterated by mixing different kinds of honey together.

Industrialized honey is threatening the livelihood of specialized local beekeepers that put a lot of time and effort into creating pure, organic honey that keeps all its natural goods.

Darbo wanted to showcase the quality of its Beekeeper Honey, which uses only the best, locally-sourced honey from Austria.

Execution

Special porcelain jars were created, with an exposed label and space for the bees to work their magic.

The jars were then placed directly into the beehives by the beekeepers. From here on out, the bees took over.

Each individual beehive made its own bio-label on the honey jar. Over a period of several days, a few dozen specialty products were created.

Similar Campaigns

9 items

1 Cannes Lions Award
Signed by bees

DEMNER, MERLICEK & BERGMANN, Vienna

Signed by bees

2017, A.DARBO

(opens in a new tab)