To create the first ever bio-labels signed and designed by bees.

Each bee-branded label should reflect the uniqueness of the beehive that created the honey itself.

Special porcelain jars were created, with an exposed label and space for the bees to work their magic.

The jars were then placed directly into the beehives by the beekeepers. From here on out, the bees took over.

Each individual beehive made its own bio-label on the honey jar. Over a period of several days, a few dozen specialty products were created.

Darbo was able to strengthen its brand positioning as well as solidify its market leader position in honey.

Sales of special Beekeeper Honey not only increased, but this simple idea was able to unify country-wide beekeepers under one organic label.

Many of these limited-edition jars will live as design pieces in homes and hotels across the country for a long time to come.