We opened a new political institution "SIMCITY BUILDIT SCHOOL OF POLITICS" which enables studying politics using SimCity as a teaching material for 2 months from 6/26 to 8/23. In the lecture, SimCity which is known as town development sandbox game was utilized as simulation software. By simulating policies in topics such as news in the game, we discussed the pros and cons of that policy. In addition, as a lecturer, top talent with knowledge such as former governor, university professor, journalist, businessman, etc. gathered. Students gained opportunity of first-class education while using games as teaching materials. Also, to learn more deeply, current issues related to Japan (shortage of nursery school problems, pollution problems of Tsukiji fish market etc) were added as in-game elements. Additionally, by publishing original textbooks supervised by lecturers and delivering lectures online, we provided opportunities for people in Japan to learn this special lesson.

We announced SIMCITY BUILDIT SCHOOL OF POLITICS from June 26 and called for entries through WEB video and outdoor advertisement. In addition, we held an opening event of political cram school. In addition, boosting the topic by developing a PR promotion in accordance with the timing of Tokyo parliamentary elections, acquiring media exposure exceeding 280+ including feature articles at Newsweek. Political institution was open for 2 months from 6/26 to 8/23. Developing lectures with high noticeable attention in Japan, "Correlation between policies and citizens' satisfaction", "Balance of functions and culture of cities", "How future local autonomy should be". At the end of the lecture, each student performed the present idea of city development and policy in the SimCity game in response to the contents of the day, and presented the presentation.

Through a series of campaigns, wonderful results were led.

· SIMCITY BUILDIT download number is + 50.1% after campaign.

· The number of accesses of SIMCITY BUILDIT brand site is + 667.3%.

· 280 + media exposure including feature articles at Newsweek.

· Acquired 170 M + media impressions.

· Favorable commentaries gathered from authoritative media such as "super-class teachers" (Newsweek) "future politicians come from here" (CNET).

As a result, we succeeded in raising young people's interest in politics. Succeeded to show clues to solving new problems as a game to the problem of political separation. The voting rate of the Tokyo Metropolitan Assembly elections after the campaign was + 17.9%, the vote before the date was + 56.8%, renewing a record high. We succeeded in placing a part of interest in politics through SIMCITY BUILDIT SCHOOL OF POLITICS.