Cannes Lions

SIMO 06 DIGITAL TRADE FAIR INVITE

OGILVYONE WORLDWIDE, Madrid / TELEFONICA / 2007

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Telefónica decided that its presence at the SIMO 06 Digital Trade Fair was to take the form of a stand presenting all the technological potential of the company. The aim of this action was to attract Telefónica clients to their stand at the event.We came up with an online creative approach which played with suggestion and implication. The piece aims to blend the concepts of technology and life in an artistic and interactive manner, without offering any moral perspective or opinions. The conceptual and graphical context of the campaign is faintly ambiguous and unsettling.

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