Cannes Lions

SIMPLY GORGEOUS OVEN CHIPS

BEATTIE McGUINNESS BUNGAY, London / McCAIN / 2009

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Brief: Introduce McCain Simply Gorgeous as the absolute ultimate in potato indulgence.

Solution: Position McCain Simply Gorgeous as the roast/chip that is so indulgent, mere mortals become seduced by it. Collide this frivolity with McCain's typical down to earth tone of voice.Ad synopsis: Using the style of female erotica, several women shamelessly confess their desires for the chip/roast.

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