As so often occurs in this series, we called a meeting for all the neighbours (just before the episode started), to “solve” their communication problems. When the first advertising break arrived, the meeting was just starting. Breaking in between the other commercials, the meeting continued, with all the stars slowly discovering the advantages of Simply. At the end of the break, the neighbours agreed on something for the first time ever: Simply, the best.

We achieved +33 million impacts each night in barely 10 minutes (+100% of our entire TV market). The affinity rate increased by 25% over the core target. After the campaign, we had achieved 115% of our sales objectives