Cannes Lions

SIMPONI

McCANN HEALTH, Sydney / JANSSEN PHARMACEUTICAL / 2014

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Case Film
Case Film

Overview

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Credits

Overview

Description

When you treat RA with Simponi, it only takes about ten minutes, once a month. This means Simponi is the treatment you hardly even notice in the scheme of things. Great news when often RA is burden enough to a patient.

We wanted to capture the non-invasive nature of Simponi in our creative. So we set out to capture a month of a Simponi patient on film and literally show how non-invasive it is.

This film set out to show the life of a mum with kids (RA is not only an older person's disease) and to show how people with RA can still live a full life.

This film features hundreds of moments (selected from over 10,000 shots captured by our photographer) that represent a month in the life of a Simponi patient, Sarah Ryan. Amongst the hundreds of shots that show Sarah living life, there is only one that features Sarah injecting herself with Simponi RA. The shots are run together so quickly in the film that it is near impossible to spot the moment that treatment takes place. This technique/idea highlights the fact that Simponi is very non-invasive.

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