Cannes Lions

Why compromise film

JANSSEN, High Wycombe / JANSSEN PHARMACEUTICAL / 2017

Film

Overview

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Overview

Description

The film is based on real patient insights that were gathered. These were from real patients with CLL who experienced front-line treatment with chemotherapy. While for many, and on balance, chemotherapy is challenging to tolerate, we were careful not to paint a completely negative picture of chemotherapy, before suggesting that alternative approaches could be needed.

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