Cannes Lions

SITE BLOCKER

M&C SAATCHI/MARK, Sydney / ELECTRONIC FRONTIERS AUSTRALIA / 2009

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Overview

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OVERVIEW

Execution

People love sharing things they have discovered online with their friends.Using this insight, we decided to demonstrate the impact that the planned censorship could have on this behaviour. We developed a simulation of the filter then made it possible for the public to send it to their friends. All people needed to do was post a link on a social media site, or email it to their friends. When the friend clicked on the link they would experience a simulation of the site blocker – no matter how innocent the site they visited.

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