Cannes Lions
M&C SAATCHI/MARK, Sydney / ELECTRONIC FRONTIERS AUSTRALIA / 2009
Overview
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People love sharing things they have discovered online with their friends.Using this insight, we decided to demonstrate the impact that the planned censorship could have on this behaviour. We developed a simulation of the filter then made it possible for the public to send it to their friends. All people needed to do was post a link on a social media site, or email it to their friends. When the friend clicked on the link they would experience a simulation of the site blocker – no matter how innocent the site they visited.