Due to time differences between the host countries and Korea, only small numbers of soccer fans could enjoy the World Cup games before.

SK Telecom aroused nation-wide attention by means of “Red Ribbon Cheering” for juvenile soccer players, and then helped people to enjoy watching games together by participating “Overnight in-Street Cheering”.Koreans’ wishes for Korean players’ good luck could be sublimated into national reconciliation and unity.

Consequently, a great emotion of national reconciliation and unity was mustered. 67.7% of survey respondents answered that they knew the “Red Ribbon Cheering”, and 60.5% said that it was satisfactory.

1,290,000 people took part in the “Overnight in-Street Cheering” in total for seven World Cup games.

SK Telecom’s campaign was marked out as the “most impressive in-street cheering” by 60% of respondents, as it incited “red cheering waves” and contributed to the reinforcement of national solidarity.

Afterwards, SK Telecom gained 81.1% of recognition, which states that it has secured an image of a citizen-oriented company.