Cannes Lions

SKATE PINBALL

COLENSO BBDO, Auckland / MOUNTAIN DEW / 2013

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Overview

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Credits

Overview

Description

Three new electric flavours. One extreme idea. A fully-functioning pinball machine you can skate. Become the ball in a world first skatepark, wired with sensors, sounds and lights, to score your run just like pinball.

Enlisting the help of two kiwi skaters and a BMX rider, the campaign documents the build of the park leading up to the launch on 4 June 2011 with an invitational skate comp for 30 of New Zealand’s best skaters. The park was open to the public for 3 weeks until 26 June 2011.

This integrated campaign also consists of a 30 sec TVC, a 30 min TV show, a website, a video blog and a "making of film".

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