Cannes Lions
SKI EQUIPMENT
GOSS, Gothenburg / ROSSIGNOL / 2004
Overview
Entries
Credits
Overview
Description
A TV documentary speaker in a film about bears, realizes that the animal is stupid (from a skiers point of view) because it sleeps through the entire winter.
Outcome
During 2003, the Rossignol sales increased with 73% in Sweden.
Similar Campaigns
12 items
