Existing and selected potential customers were sent a letter encouraging them to pay a visit to Pitsch Sport. However, it was no ordinary letter that was sent to Pitsch customers; it was actually printed on wax paper. This meant that after reading it, customers could simply screw it into a ball and wax their skis with it. And if it so happened that the skis became slower after waxing – contrary to expectations – then Pitsch Sport guaranteed a ski service on the house.

Despite the mild weather, the ski season is going well at Pitsch Sport in Gossau. Already on the first weekend after dispatch, the sports retailer recorded a 200% increase in store traffic. But that’s not all: even with no snow in lower-lying areas, sales were boosted by 15% in three weeks.