Cannes Lions

SKINLESS AND BONELESS CHICKEN BREASTS

LOWE LINTAS & PARTNERS, New York / PERDUE / 2001

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Description

An infomercial for an "isolation tank", in which you can trim fat from chicken without having to touch it, is interrupted by Jim Perdue in the audience, who yells out, "But why trim anything?!" He goes on to present his hand-trimmed, boneless chicken breasts to audience applause, and is dragged out of the studio by security guards.

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