Cannes Lions

Skinny for Chronic Dry Eye

DIGITAS HEALTH LIFEBRANDS, Philadelphia / SHIRE / 2017

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Film
Film
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Overview

Entries

Credits

Overview

Description

We created a “science story” crafted to be intentionally “un-sciencey.” It entertained as much as it explained. It made the audience smile. And it made them remember.

Execution

The story takes place in a woman’s world, with a soft color palette, playful and quirky visuals, and a brainy-girl-next-door narrator bringing it to life. And it worked beautifully. The lush visuals and down-to-earth science captivated our audience...and inspired them to show their eyes some love. Some eyelove.

Outcome

43% surge in dry eye prescriptions from August – December. That’s a whole lot of people showing their eyes some love.

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