Cannes Lions

SKOL

F/NAZCA SAATCHI & SAATCHI, Sao Paulo / AMBEV / 2015

Presentation Image
Case Film
Presentation Image
Presentation Image
Case Film
Film
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Overview

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Credits

Overview

Description

The film shows a magical place that makes you want to be there: a party as indescribable as the new Skol Beats Senses.

Execution

In order to launch Soundspot, we invited three artists with different musical styles. Each one chose a meaningful place in Brazil and created a song inspired by that location. The exclusive songs could be heard in the locations that served as inspiration. We also established a major partnership with Vice Magazine and several artists, DJs, and skateboarders, and asked them to share their favorite songs throughout the world using Soundspot. This way, people could learn about the musical preferences of their idols and the locations that were important to them.

Outcome

No. The idea generated a buzz and created a desire among beer consumers. The video of the action was the most viewed in the whole campaign (including Tv videos) with more than 3,1 million views and 70 mentions on worldwide media. We still receive messeges on our fanpage asking for more of those packs and maybe we’ll get to produce it in large scale this year.

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