Cannes Lions
F/NAZCA SAATCHI & SAATCHI, Sao Paulo / SKOL BREWERIES / 2002
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Description
Content site about exotic places in the world, religion, festivals and young way of life coordinated by Arthur Verissimo, a famous Brazilian journalist and his team. Objective: Create a brand new content on the Brazilian internet generating loyalty to the brand. Target Group: The youngest Skol consumers.
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