Cannes Lions
F/NAZCA SAATCHI & SAATCHI, Sao Paulo / SKOL BREWERIES / 2004
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Skol Square Island viral campaign is based in Skol ads for television, the most consumed beer in Brazil. We tried to involve people in a campaign to “save” consumers from being sent to “The Square Island”, which was a fantasy island where everything was dull and boring because you couldn´t drink Skol.
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