"Metamorfose Ambulante" is a number one hit from the 70's, written and recorded by deceased rockstar legend, Raul Seixas. One of the most popular Brazilian songs of all times, an anthem of evolution and change, the chorus talks about how "I'd rather be a walking metamorphosis than having that old opinion about everything". Everybody knows how to sing it, but we decided to remind them of what the song really meant using both live and digital environments to create a karaoke of countless voices to confront online hate with real life.

Skol created a Facebook event and invited people to perform the song biggest karaoke singing of "Metamorfose Ambulante" of all times.Thousands of people showed up at the real event raising their voices against prejudice. The result was a thrilling new video clip and version of the cross-generation hit, sang by countless voices, and conducted by Vivi Seixas, DJ and Raul Seixas' daughter. For every discriminated online comment on the screen a scene that proving them wrong appeared. Skol delivered a powerful message fighting online hatred beautifully. Whatsapp was chosen as the most fitting platform to deliver such an emotional content turning a music video into a powerful shareable story.

More than 10 thousand people joined the facebook event page.

Over 3 thousand people went to the actual event and took part of one of the biggest karaokes of Brazilian history. The video had 19.3 million views and 52.394 shares impacting over 98 million people. It became the perfect New Years card to send to friends and family reaching nearly 80% of every WhatsApp user in Brazil.