For Skol Summer we created a multiplatform campaign. The media outlets used were: television, Google Maps, Twitter, Facebook, radio, Internet game, films, posters, a fictitious products website, MSN tab, apps and telephone calls. In the end of the campaign we created a Collection Box of the Saga with: the deck of cards used in the film “Olinda” by the Olinda Giant Dolls, three posters of the Saga, a DVD of all the films and a CD with the soundtrack. We also created a new product for the brand, a remote-controlled cooler (Skooler) that will be commercialized throughout the country.

"Searching for the Lost Skooler" is an online riddles game. The final design of the poster is based on the surprising story of this game and uses strong visual cues to call the attention of the consumers without telling them what, in fact, is the game.We translated literally this good humoured spirit of Skol beer, combined with differentiated and intriguing language.

One million participants reached the end of the game. During the game, more than 24 hours of audiovisual content and half a million photos were sent in by the participants. One and a half million people spent an average 10 minutes per day on the website. A record for the brand.