Cannes Lions
TBWA\KOREA, Seoul / SKY / 2006
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This SKY mobile phone is designed to be used as a 3D graphic portable game player. We found consumer insight that people are likely to kill the boring time in the mass transits with their digital devices. The film shows the benefit of the product-"You can enjoy the 3D game in the bus with 'realistic graphic'."A man pulls out two Maui Thai fighters from his backpack. Two fighters are beginning to fight each other while the man pretends to control them.
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