Cannes Lions

WEBSITE

LIVEAD, Sao Paulo / YAHOO / 2009

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Overview

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Credits

Overview

Execution

We created the first corporate eclipse in history.How? We scheduled the homepage launch to coincide with the lunar eclipse, making everyone believe the eclipse was in fact custom-made by Yahoo! The campaign kicked-off when we sent a Yahoo! Eclipse Kit to 200 bloggers, with a recorded message from Yahoo!’s CEO, Jerry Yang. Before the launching date we created a fictitious astronomy marketing company to make people believe a corporate eclipse could really happen. A number of actions were designed to support the campaign.We were seeking for a considerable increase in the Page Views.

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