Cannes Lions

Sky Q - Online Brand Experience

STINKDIGITAL, London / SKY / 2016

Presentation Image
Film
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Overview

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Credits

Overview

Description

An interactive journey through the home, where the user is able to choose their favourite shows, and dynamically change the visuals and sounds of the film.

Execution

Users are able to select their favourite Sky show using a liquid interface we developed in WebGL.

The liquid animations (which we created from scratch) take on the characteristics of the show, as the content flows through the home.

Users can discover new features of the Sky Q product, and sign up for purchase.

Outcome

Launching with the European media announcement, the experience received huge exposure on consumer and technology media channels.

This drove over 200,000 unique visits in the first 2 days, rising to nearly 1 million - with 15% of users registering interest directly through the site. Building anticipation ahead of the official release of Sky Q.

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