Sky Tip is a browser extension that gives you suggestions on what to watch on TV based on what you are browsing on the internet.Your interests on the web become your personalized TV program schedule.

How it works:

1.From the SKY website or the Chrome Web Store users can easily install the extension on their browser and then sync it to their SKY account.

2.At each site they browse, it uses sophisticated algorithms to track keywords and searches for matches in SKY program schedule in real time.

3.They can record or buy programs directly from their browser to watch later on TV at home.

The extension is responsible for reading all the textual content from each browser tab opened on Google Chrome and creates an exclusive recommendation for that URL. All this processing happens on the browser background and don’t disturbs the user navigation.

The algorithm runs on JavaScript and entirely in the client-side and uses the cached response from the backend to provide the recommendation. It requests every 6 hours an updated JSON.

All the communications between the extension, backend and SKY API are made though a RESTFULL framework.

In the backend there are two distinct crawlers that run every 6 hours. The first one, is responsible for grabbing the content from the next seven days that is provided by an Electronic Program Guide (EPG). The connection is made though and API sponsored by SKY and save it into a NoSQL Database (MongoDB). The second one, is responsible for searching additional information enhancing the data-struture using IMDB and TMDb APIs.

To improve the response and processing, all the calculations runs asynchronously. One creates a metadata structure based on keywords and other information.

The other adapts and creates a lite weight response (JSON) that will be consumed by the extension.

Sky Tip is a brand new service, free and ready to be used by more than 5MM SKY clients. It’s a powerful tool for branding and have an important role in customer loyalty. Users can also receive pay-per-view and packages upgrades suggestions which leads to improve the ARPU (average revenue per user) in a much more efficient way. It provides an unique solution that shows how a brand can be present and relevant through non-traditional ways in the digital world.

In an innovative way, we have 145 TV channels plus more than 3.5k hours of daily programs following our clients.