We wanted to encourage people to help kids who live on the streets and have nothing to eat and show our customers that we want to help. The objective was to make this help in an easy way, and make our workers and customers proud by doing something for these kids.

The strength of this idea is to create a helpful initiative and make the costumers part of it. Without the intervention and help of our consumers, our idea wouldn’t have been taken to action. To ensure greater participation of our target, we gave them the opportunity to donate food, the easiest way possible, to those who need it.

Since we started:

* 75% of our clients ordered pizza and gave a slice to the kids on the streets.

* That’s 255 average pizzas per day.