Cannes Lions

PIZZA DELIVERY

QUORUM/NAZCA SAATCHI & SAATCHI, Lima / PAPA JOHN'S / 2006

Awards:

2 Gold Cannes Lions
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Outcome

Imagine you’re at home at about 7pm and somebody rings the bell.You head to your entrance door, and when you see through the door viewer, there’s a Papa John's pizza boy in front of you, with “your order”.The message was clear, and the phone number was printed on the box.Riiinnnng…!!!Phone calls and sales increased 80%. With less than two years on the country, Papa John’s achieved a huge awareness in a highly competitive market.We have beaten mass media campaigns, with a budget of less than $200, by being at the right time and place. Literally.

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