Cannes Lions

C'est Magnifique

ROMANCE, Paris / INTERMARCHE / 2020

Film

Overview

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Credits

Overview

Execution

The 3-minute film takes us into the daily life of a man who has lost his wife. When he chances upon an old recipe book, he decides to make a new dish with her secret recipe. That’s the start of a long quest for taste that will revive that will revive the memories of his one true love, like Proust’s infamous madeleine. The story is accompanied by the famous French singer Benjamin Biolay, who revisits Cole Porter's famous American standard "C'est magnifique".

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