Once we had the concept for making products from snapalope skins (Slim Jim wrappers), each step of how to do it was figured out. Now, through shaa.com, a website set up by the Snapalope Hunting Association of America, online tutorials walk snapalope hunters through these steps, instructing them on how to fashion “snapalope skin products” such as belts, wallets and MP3 player covers.

Over 500 bouquets were sold within the first month. Thanks in part to the Slim Jim Bouquet, sales of Slim Jim meat sticks are up 48% in key markets.