Cannes Lions

SLURPEE

HOT TOMALI COMMUNICATIONS, Vancouver / 7-ELEVEN / 2011

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Description

A Slurpee frozen moment is just that — a moment that is frozen in time. Here, we're embracing that special bond that Slurpee enthusiasts have with their favourite frozen beverage.

To bring this idea to life in radio, we got three voice over talent to freeeeeeeeze on certain words — not only as a way to break through the radio clutter, but as a way to deliver the benefits of Slurpee: that it's refreshing frozen beverage that ultimately stops (freezes) a hectic-paced world.

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