Cannes Lions
TUGBOAT3, Tokyo / VICTOR ENTERTAINMENT / 2010
Overview
Entries
Credits
Description
The objective was to design an album cover of the new song which the artist made to cheer up people in current depression. Targeting all music lovers who seek for heartwarming support. The title of the song translates as 'Tenderly but surely'.
Execution
Because of time like this, we wished people to stay close and care for each other.
Outcome
Album sold 105,000 copies on the 1st week, became #1 single of Oricon music chart.
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