Cannes Lions

SMAP

TUGBOAT3, Tokyo / VICTOR ENTERTAINMENT / 2010

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Overview

Entries

Credits

Overview

Description

The objective was to design an album cover of the new song which the artist made to cheer up people in current depression. Targeting all music lovers who seek for heartwarming support. The title of the song translates as 'Tenderly but surely'.

Execution

Because of time like this, we wished people to stay close and care for each other.

Outcome

Album sold 105,000 copies on the 1st week, became #1 single of Oricon music chart.

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