Cannes Lions

SMART

CONTRAPUNTO, Madrid / DAIMLEY CHRYSLER / 2008

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Smart eco is the least polluting car in the world. When you drive a smart eco you clean your city of smoke. In the piece we wanted the interaction to make the user feel that they really were cleaning their city of smoke, comparing it to the traditional connection of driving with pollution. The challenge was to achieve that in one second of interaction, the idea had to remain printed in the user’s mind.

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