Cannes Lions
SAATCHI & SAATCHI LOS ANGELES, Los Angeles / TOYOTA / 2006
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"Payload" stories - showing how much trucks can haul - are part and parcel of truck advertising. In this commercial, we take the cliche and spin it - to viscerally demonstrate Toyota's reputation for durability. (And yes, the truck drove away.)Heavy objects rain over the TUNDRA- TOYOTA CAR.
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