One of the biggest TV stations in Germany is SAT.1, whose logo is a coloured ball. This logo plays a major role in our TV commercial: 'It simply falls down from its position from the upper right corner - just in front of a Smart Fortwo, which passes by the ball. But the new Smart manages to stop in front of the ball - thanks to the 'hydraulic brake assist', a new standard feature.

During air time, the Smart noticed an increase interest in the new safety features and 5% more test drives were generated than usual. In addition to this, the TV station as well as Smart got a lot of positive responses regarding the commercial.