Live Earth was the green event of 2007 and the smart CO2 Champion was part of it! Not only was the CO2 Champion means of transportation for all the stars at the concert, but was later also auctioned on eBay for a charitable cause. The topic of environmental awareness and protection was connected directly with the smart CO2 Champion as TV-trailers and crawls, online banners and editorials accompanied the whole event.

Transfer of the brand (the special edition as means of transportation) in a medial production.Early evaluation of the reach potential of the event: the TV station’s average media performance was partly multiplied by 5 that day.