We’ve all been there: That glorious feeling when we thought we’d finally found a free parking space –followed by that awkward moment, when we spot a smart hidden behind the big car next to it. It's that moment, which makes the smart fortwo the world's most hated car for all those in search of a parking space.

Based on this insight a humorous out of home campaign shows the perspective of desperate car drivers and forecasts their abusive reactions seconds before the smart fortwo ruins their parking opportunity . “Drive it or hate it”is the self-confident advice for all victims of the smallest city car.