Cannes Lions

SMART CONCERT

GRIMM GALLUN HOLTAPPELS, Hamburg / TELEKOM DEUTSCHLAND / 2013

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Case Film
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Overview

Entries

Credits

Overview

Execution

With our Christmas card, recipients were able to appreciate the brand’s digital expertise for themselves – in keeping with Telekom’s German slogan 'Erleben, was verbindet' (life is for sharing).

Outcome

The Christmas card was sent to more than 300,000 clients and business friends of Deutsche Telekom – all over the world. Because of the personal and innovative invitation, the 'Smart Concert' app was downloaded by a large number of people. Unfortunately we do not have access to the exact numbers for intracorporate reasons.

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