Cannes Lions
BBDO DUESSELDORF, Dusseldorf / DAIMLEY CHRYSLER / 2006
Overview
Entries
Credits
Execution
The recipient is surprised by a picture change on a fixed citylight board. Thus the idea of changing the name-plate becomes clear.
Outcome
Communicating the USP without any annoyance. While increasing sales and testdrives in areas, which were visited by the dog.
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12 items