*The media team searched for the places where our target audience spend most of their time.

After some research, we placed the ad in business and news applications reaching our target audience easily.

*After the creative team made an ad that lets users experience the "City Safety" feature, the media team searched for places where our target audience spend their digital time

16% interacted with the ad – X5.3 more than a regular tablet ad!

40% of those replayed the ad and experience it again.

2.3% of all the people who interacted with the ad left their details – X7 more than a regular tablet ad!