Cannes Lions

CARWASH

INGO STOCKHOLM, Stockholm / OKQ8 / 2011

Overview

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Credits

Overview

Description

People love their cars, yet they find car care boring. We decided to increase their engagement in the act of taking care of their cars in a very literal way: by getting them to think of what it would be like if they had to put up with everything their cars had to go through... The message was as simple as it was straightforward: Imagine having to take as much crap as your car...

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