Cannes Lions

TOYOTA MATRIX

SAATCHI & SAATCHI LOS ANGELES, Los Angeles / TOYOTA / 2001

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This microsite was developed as part of a pre-launch introduction for Toyota's new Matrix vehicle. The car was being introduced at the Detroit International Auto Show, and the client wanted an online presence to provide more information to consumers and the press. The site included a link to Web cams at the auto show trained on the prototype that users could control - (Pan zoom etc.) - (Note this link and those to QTVR presentations are not active in our entry demo.)

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2023, TOYOTA

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