Cannes Lions

SMART FORFOUR

h2omedia, Munich / SMART / 2006

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The web page www.smart.com/forfour is the online extension of the smart campaign "real car, real life". However, the internet campaign didn`t start with the presentation of the vehicle, but with a casting. The protagonists sought were to be authentic and real. Sandra, Olivia, Jean-Pierre and Peter were selected as the suitable people to put the smart forfour to the acid test in front of running cameras, and to escort the user through the entire website. Consequentially, the web page was designed as one single tracking shot - for interactive rewinding and fast forwarding.

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